by Kenny on January 20, 2010
Simple question:
What separates you from your competition?
If you answered “quality” or some variation thereof, YOU FAIL. In today’s market, where there are more options than ever, everyone expects and demands quality from everyone they do business with. Quality isn’t an edge, it isn’t your selling point, it’s simply the right way to act and not lose business.
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Popularity: 6% [?]
by Kenny on January 5, 2010
As we all plunge into the new year, we are once again inundated with articles, posts, and tweets about how to get focused, stay on track, and set our goals. These reminders and encouragements often contain nuggets of wisdom, valuable insight, and new ideas for us to ponder and use. However, as I see these bits of information fly by during the first work week of the new year, I am reminded of a Jay-Z lyric: “Is you still on that? If you still making money cause we still on that.”
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Popularity: 13% [?]
by Kenny on December 15, 2009
Lately I have been seeing a lot of startups fighting to boot-strap and develop their strategy in order to get things rolling. It seems like almost all of my friends are either running or trying to start a small business these days! I love it! I think the greatest thing about this is that the majority of boot-strappers today are people like me, who just decide to start a business and figure the rest out as they go. I wanted to write a few basics to developing brand strategy that I have learned from launching a few startups as a reminder to myself, as I am once again in startup mode, and to help others that are on the same path as me!
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Popularity: 16% [?]