Between email spam, pop-up ad’s, and phishing attacks, it feels like the days of genuine marketing are long gone. On the internet, it seems as if marketers have taken an “anything goes” approach to getting their product in your face. These unfortunate by-products of our mass exodus to online immersion have given marketers a bad name. What many don’t realize is, the websites and brands online that you love and trust have simply mastered the basics of Marketing 101. More →
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My wife is a writer/editor for a company that publishes reference books and research materials. On top of cooking dinner, doing the laundry, and cleaning the house, she also serves as my personal editor, which comes in handy when you run your own consulting business. 
Despite this, we often get into debates about grammar and whether or not commonly used phrases are proper English. My wife favors a 
