The 4 P’s in the Age of Google

by Kenny on August 5, 2010

The 4 P'sBet­ween email spam, pop-up ad’s, and phishing attacks, it feels like the days of genuine mar­ke­ting are long gone. On the inter­net, it seems as if mar­ke­ters have taken an “anything goes” approach to get­ting their pro­duct in your face. These unfor­tu­nate by-products of our mass exo­dus to online immer­sion have given mar­ke­ters a bad name. What many don’t rea­lize is, the web­si­tes and brands online that you love and trust have simply mas­te­red the basics of Mar­ke­ting 101. More →

Popu­la­rity: 4% [?]

{ Comments on this entry are closed }

Descriptive Marketing

by Kenny on June 15, 2010

Drive SlowMy wife is a writer/editor for a com­pany that publishes refe­rence books and research mate­rials. On top of coo­king din­ner, doing the laundry, and clea­ning the house, she also ser­ves as my per­so­nal edi­tor, which comes in handy when you run your own con­sul­ting busi­ness. :) Des­pite this, we often get into deba­tes about gram­mar and whether or not com­monly used phra­ses are pro­per English. My wife favors a desc­rip­tive phi­lo­sophy of the English lan­guage. In her words:

More →

Popu­la­rity: 7% [?]

{ Comments on this entry are closed }

10 Things I Learned from 10,000 Tweets

by Kenny on May 3, 2010

Twitter More →

Popu­la­rity: 9% [?]

{ Comments on this entry are closed }

Social Media: A Waste of Your Time?

April 27, 2010

Who was the first per­son you spoke to IRL (in real life) this mor­ning? What did you talk about? Now, can you remem­ber the first thing you read when you log­ged into Face­book?
If you’re like me, you have spent WAY too much time on count­less social media sites over the past 2–3 years, obses­sing over […]

More →

You Don’t Know Jack About Branding

April 23, 2010

Paul Rand. Does that name ring a bell? How about Saul Bass, Henry Stei­ner, or Lin­don Lea­der? If you goo­gled it, you already fai­led.
Today there is a lot of talk about bran­ding. As more peo­ple are rea­li­zing that you need to put some real mar­ke­ting behind your busi­ness, they look to “bran­ding” as a sil­ver bullet […]

More →

Are You Penny Wise And Pound Foolish?

April 20, 2010

In today’s com­pe­ti­tive lands­cape of inter­net mar­ke­ting, we are surroun­ded by inc­re­di­ble talent in every arena. SEO’s, copyw­ri­ters, PPC pro­fes­sio­nals, affi­liate mar­ke­ters, and social media mar­ke­ters are sprou­ting up everywhere; and they’re get­ting bet­ter at honing their craft.
While your ave­rage SEO might be able to rank for terms rela­ted to your busi­ness, does he/she unders­tand what hap­pens next? This was brought […]

More →

Only Some Marketers Are Liars

March 16, 2010

I’d like to cla­rify a few myth’s that I think have been widely spread. In the land of online mar­ke­ting there are many tech­ni­ques and tac­tics used to improve the per­for­mance of a web­site, drive traf­fic, and grow an online busi­ness. In the scheme of mar­ke­ting as a whole, online mar­ke­ting is rela­ti­vely new and […]

More →

You Don’t Want To Choose

February 18, 2010

Let’s face it: you don’t like to make deci­sions. It’s ok, I don’t either. The pro­blem is ever­yone in the world thinks we do! We are cons­tantly bom­bar­ded with choi­ces, options, and deci­sions to make about everything we do and everything we buy, but are these choi­ces what we really want or need?

More →

Would You Brush Off Michael Jordan?

February 10, 2010

In the land of oppor­tu­nity entre­pre­neurs, mar­ke­ters, and just plain smart peo­ple are cons­tantly loo­king for the thing that can give them an edge, an upper hand to their com­pe­ti­tion so they can domi­nate the mar­ket. But, if you had one shot, one oppor­tu­nity to seize everything — would you cap­ture it or just let […]

More →