SMB & Local SEO with UpCity

Google Maps Pin Drop

Google Maps Pin DropI get approached by local and small to medium sized businesses (SMB) looking for help with their SEO strategy often. Many of them know they need help, although few of them know exactly what they need help with.

Unfortunately I can’t help them; not that I’m incapable of helping, but my agency isn’t set up to help them. Because Hyder Media specializes in high competition verticals on the national level, I don’t sell any services that are affordable to small and local business. It’s not that I’m too good to work with local businesses, I have just found what works for me and I’ve stuck with it. Continue reading “SMB & Local SEO with UpCity”

Tools I Use


ToolsBeing a search consultant I have to know a lot of things about websites. Anyone with a basic understanding of SEO gets that there are a lot of factors that contribute to a site’s performance, not only in search but it’s complete performance: from it’s ranking and traffic rates to conversion and retention.

Like any other profession it’s important that a good search consultant have, and more importantly, know how to use the right tools. Continue reading “Tools I Use”

Take Your Eggs Out of the Basket

Egg Basket

Egg BasketThe internet today is like an active volcano: highly volatile and constantly changing the landscape. It’s impossible to know when something new will erupt and become the new giant to out-shadow all others.

Because of this, now every time there’s a new eruption, marketers flood in to stake their claim at the top. But where does your site fit in? Do you struggle to keep up with every new outlet? Or are you focused on what you know to be tried and true? Continue reading “Take Your Eggs Out of the Basket”

Practical Domaining

My URL is

My URL isFor me, the business of “domaining” has always had appeal and allure. Maybe it’s because of all the stories I’ve heard about millionaires making their money domaining, or because it seems like I’ve heard all of the smartest people online talk about it at one time or another. Yet information on “domaining” seems to be illusive. I wouldn’t by any means consider myself a domainer, but I have definitely had success using what I’d like to call “practical domaining” for my efforts in search and online marketing.

Continue reading “Practical Domaining”

Everything Has Changed Except For Our Way Of Thinking


ThinkingDid you hear about the new Google update? Which one? Exactly. Any seasoned SEO has his/her catalogue of stories about how algo updates have affected rankings over the years for better and for worse. The longer you have been in the SEO game, the more stories you are bound to have about search engine algorithms changing and messing up you and your clients rankings. But what has changed really?

Continue reading “Everything Has Changed Except For Our Way Of Thinking”

The 4 P’s in the Age of Google

The 4 P's

The 4 P'sBetween email spam, pop-up ad’s, and phishing attacks, it feels like the days of genuine marketing are long gone. On the internet, it seems as if marketers have taken an “anything goes” approach to getting their product in your face. These unfortunate by-products of our mass exodus to online immersion have given marketers a bad name. What many don’t realize is, the websites and brands online that you love and trust have simply mastered the basics of Marketing 101. Continue reading “The 4 P’s in the Age of Google”