The way information is broadcast determines how people listen.
Throughout history, the biggest technological advancements have all been ways to communicate more information to more people. Starting with the printing press, the telegraph, the telephone, television and the internet were all giant leaps in our ability to communicate more effectively.
The world is a virtual information fast food joint.Â And today, the ways to broadcast information outnumber the stars. It’s important to know what your customers are listening to and how they are tuning in to hear. Continue reading “Above the Static – Communicating with Emergent Mobile Tech”