Creative Branding – The Process to Making Your Mark

Have you ever written and performed a song? I haven’t. I imagine it’s one of those sublimely transcendent experiences of bringing something truly enjoyable into being.

I say “enjoyable,” but I know that any song that I write will probably be awful. I can barely clap along in time with music, let alone write a song — a clever, popular song, no less.

Branding, much like songwriting, is more art than science. Ask most graphic designers — even ones just finishing school — and they’ll invariably say they “do branding.” But, just what does it take to “do” branding? Continue reading “Creative Branding – The Process to Making Your Mark”