SEO clinics are always one of my favorite panels to speak on. Not just because I don’t have to write a powerpoint presentation, but because site clinics are a great way for site owners to get specific help with their current problems. More →
The way information is broadcast determines how people listen.
Throughout history, the biggest technological advancements have all been ways to communicate more information to more people. Starting with the printing press, the telegraph, the telephone, television and the internet were all giant leaps in our ability to communicate more effectively.
The world is a virtual information fast food joint. And today, the ways to broadcast information outnumber the stars. It’s important to know what your customers are listening to and how they are tuning in to hear. More →
Have you ever written and performed a song? I haven’t. I imagine it’s one of those sublimely transcendent experiences of bringing something truly enjoyable into being.
I say “enjoyable,” but I know that any song that I write will probably be awful. I can barely clap along in time with music, let alone write a song — a clever, popular song, no less.
Branding, much like songwriting, is more art than science. Ask most graphic designers — even ones just finishing school — and they’ll invariably say they “do branding.” But, just what does it take to “do” branding? More →