Being a search consultant I have to know a lot of things about websites. Anyone with a basic understanding of SEO gets that there are a lot of factors that contribute to a site’s performance, not only in search but it’s complete performance: from it’s ranking and traffic rates to conversion and retention.
Like any other profession it’s important that a good search consultant have, and more importantly, know how to use the right tools. More →
Next week I’ll be attending and speaking at Affiliate Summit. Once again I will be a panelist for the SEO Clinic alongside Rae Hoffman-Dolan, Michael Gray.
SEO clinics are always one of my favorite panels to speak on. Not just because I don’t have to write a powerpoint presentation, but because site clinics are a great way for site owners to get specific help with their current problems. More →
The way information is broadcast determines how people listen.
Throughout history, the biggest technological advancements have all been ways to communicate more information to more people. Starting with the printing press, the telegraph, the telephone, television and the internet were all giant leaps in our ability to communicate more effectively.
The world is a virtual information fast food joint. And today, the ways to broadcast information outnumber the stars. It’s important to know what your customers are listening to and how they are tuning in to hear. More →