I get approached by local and small to medium sized businesses (SMB) looking for help with their SEO strategy often. Many of them know they need help, although few of them know exactly what they need help with.
Unfortunately I can’t help them; not that I’m incapable of helping, but my agency isn’t set up to help them. Because Hyder Media specializes in high competition verticals on the national level, I don’t sell any services that are affordable to small and local business. It’s not that I’m too good to work with local businesses, I have just found what works for me and I’ve stuck with it. Continue reading “SMB & Local SEO with UpCity”
Next week I’ll be attending and speaking at 
The internet today is like an active volcano: highly volatile and constantly changing the landscape. It’s impossible to know when something new will erupt and become the new giant to out-shadow all others.
For me, the business of “domaining” has always had appeal and allure. Maybe it’s because of all the stories I’ve heard about millionaires making their money domaining, or because it seems like I’ve heard all of the smartest people online talk about it at one time or another. Yet information on “domaining” seems to be illusive. I wouldn’t by any means consider myself a domainer, but I have definitely had success using what I’d like to call “practical domaining” for my efforts in search and online marketing.
In today’s market economy, no business owner can afford to lose a customer. Customer retention should be the first priority of any business. And with the expanding number of ways that businesses are able to get in contact with their customers, customer service should be off the charts. 
Did you hear about the new Google update? Which one? Exactly. Any seasoned SEO has his/her catalogue of stories about how algo updates have affected rankings over the years for better and for worse. The longer you have been in the SEO game, the more stories you are bound to have about search engine algorithms changing and messing up you and your clients rankings. But what has changed really?