SMB & Local SEO with UpCity

SEO

by Kenny Hyder

Google Maps Pin DropI get approached by local and small to medium sized busi­nes­ses (SMB) loo­king for help with their SEO stra­tegy often. Many of them know they need help, although few of them know exactly what they need help with.

Unfor­tu­na­tely I can’t help them; not that I’m inca­pa­ble of hel­ping, but my agency isn’t set up to help them. Because Hyder Media spe­cia­li­zes in high com­pe­ti­tion ver­ti­cals on the natio­nal level, I don’t sell any ser­vi­ces that are affor­da­ble to small and local busi­ness. It’s not that I’m too good to work with local busi­nes­ses, I have just found what works for me and I’ve stuck with it. More →

Tools I Use

SEO

by Kenny Hyder

ToolsBeing a search con­sul­tant I have to know a lot of things about web­si­tes. Anyone with a basic unders­tan­ding of SEO gets that there are a lot of fac­tors that con­tri­bute to a site’s per­for­mance, not only in search but it’s com­plete per­for­mance: from it’s ran­king and traf­fic rates to con­ver­sion and retention.

Like any other pro­fes­sion it’s impor­tant that a good search con­sul­tant have, and more impor­tantly, know how to use the right tools. More →

Top 5 Mistakes from the SEO Clinic

SEO

by Kenny Hyder

mistakeNext week I’ll be atten­ding and spea­king at Affi­liate Sum­mit. Once again I will be a pane­list for the SEO Cli­nic along­side Rae Hoffman-Dolan, Michael Gray.

SEO cli­nics are always one of my favo­rite panels to speak on. Not just because I don’t have to write a power­point pre­sen­ta­tion, but because site cli­nics are a great way for site owners to get spe­ci­fic help with their current pro­blems. More →

Above the Static — Communicating with Emergent Mobile Tech

  The way infor­ma­tion is broad­cast deter­mi­nes how peo­ple lis­ten. Throughout his­tory, the big­gest tech­no­lo­gi­cal advan­ce­ments have all been ways to com­mu­ni­cate more infor­ma­tion to more peo­ple. Star­ting with the prin­ting press, the tele­graph, the telephone, tele­vi­sion and the inter­net were all giant leaps in our abi­lity to com­mu­ni­cate more effec­ti­vely. The world is a […]

More →

Creative Branding — The Process to Making Your Mark

Have you ever writ­ten and per­for­med a song? I haven’t. I ima­gine it’s one of those subli­mely trans­cen­dent expe­rien­ces of brin­ging something truly enjo­ya­ble into being. I say “enjo­ya­ble,” but I know that any song that I write will pro­bably be awful. I can barely clap along in time with music, let alone write a song […]

More →

Take Your Eggs Out of the Basket

The inter­net today is like an active vol­cano: highly vola­tile and cons­tantly chan­ging the lands­cape. It’s impos­si­ble to know when something new will erupt and become the new giant to out-shadow all others. Because of this, now every time there’s a new erup­tion, mar­ke­ters flood in to stake their claim at the top. But where […]

More →

Practical Domaining

For me, the busi­ness of “domai­ning” has always had appeal and allure. Maybe it’s because of all the sto­ries I’ve heard about millio­nai­res making their money domai­ning, or because it seems like I’ve heard all of the smar­test peo­ple online talk about it at one time or another. Yet infor­ma­tion on “domai­ning” seems to be […]

More →

Good Customer Service On Yelp

In today’s mar­ket eco­nomy, no busi­ness owner can afford to lose a cus­to­mer. Cus­to­mer reten­tion should be the first prio­rity of any busi­ness. And with the expan­ding num­ber of ways that busi­nes­ses are able to get in con­tact with their cus­to­mers, cus­to­mer ser­vice should be off the charts.

More →

Everything Has Changed Except For Our Way Of Thinking

Did you hear about the new Goo­gle update? Which one? Exactly. Any sea­so­ned SEO has his/her cata­lo­gue of sto­ries about how algo upda­tes have affec­ted ran­kings over the years for bet­ter and for worse. The lon­ger you have been in the SEO game, the more sto­ries you are bound to have about search engine algo­rithms changing […]

More →