The way infor­ma­tion is broad­cast deter­mi­nes how peo­ple listen.

Throughout his­tory, the big­gest tech­no­lo­gi­cal advan­ce­ments have all been ways to com­mu­ni­cate more infor­ma­tion to more peo­ple. Star­ting with the prin­ting press, the tele­graph, the telephone, tele­vi­sion and the inter­net were all giant leaps in our abi­lity to com­mu­ni­cate more effectively.

The world is a vir­tual infor­ma­tion fast food joint. And today, the ways to broad­cast infor­ma­tion out­num­ber the stars. It’s impor­tant to know what your cus­to­mers are lis­te­ning to and how they are tuning in to hear. More →

Have you ever writ­ten and per­for­med a song? I haven’t. I ima­gine it’s one of those subli­mely trans­cen­dent expe­rien­ces of brin­ging something truly enjo­ya­ble into being.

I say “enjo­ya­ble,” but I know that any song that I write will pro­bably be awful. I can barely clap along in time with music, let alone write a song — a cle­ver, popu­lar song, no less.

Bran­ding, much like songw­ri­ting, is more art than science. Ask most graphic desig­ners — even ones just finishing school — and they’ll inva­riably say they “do bran­ding.” But, just what does it take to “do” bran­ding? More →