Unless you play poker, and poker online, you probably have no idea what I’m talking about. Let me explain. If you play poker online for real money, and you win, along with winning money, you accumulate what are called “Frequent Player Points” or FPP’s. The term Frequent Player Points is unique to the poker site PokerStars.com but the same concept applies to all poker sites wherever you play. -> The more you win the more FPP’s you earn. And when you lose, well you just don’t earn anything, and you usually get pissed off.
Not Easy to Come By
So how are they alike? First of all, FPP’s aren’t all that easy to come by. Just to give you an idea: winning a $10 buy in, 180 person sit-n-go tournament wins you a cash prize of $594, but you’re only awarded 5 FPP’s. While a $10 buy in isn’t exactly high limit, it still takes some skill to play in a tourney thats 180 people deep, and you certainly aren’t going to win on luck. Also, even with a sit-n-go, which tends to move pretty fast, it’s still going to take 2 or 3 hours to win the thing. Even just to break even you have to place in the top 18, which still requires a fair amount of skill and time. Fortunately at a $10 buy in, the $594 first prize makes it worth playing, but you certainly aren’t playing for the FPP’s.
Much like blogging and comments. Anyone who has a blog knows that getting lots of comments isn’t something that comes easily. And you certainly aren’t going to “win” comments on luck. Comments are something that come by building your skills, understanding how to write compelling and relevant content, and with lots of practice.
They Only Retain Value When You Have Lots
Well here’s the thing, FPP’s don’t really mean all that much. Well, not at first anyway.. They have some monetary value but its very small. In fact here is a breakdown of the monetary value that they assign to FPP’s. On the low end it works out to about $1 for every 100 FPP’s you accumulate, and the exchange rate gets better the more you have. Someone like me, who only has in the ballpark of 1,500 FPP’s can’t do much with them. I’ve used some to buy into other tournaments, but mostly they just sit there until I can start accumulating a significant amount. (Read: TURN PRO) However, if you’re a baller like my friend Bobby, you can actually start doing something with your FPP’s. Bobby has somewhere close to a million FPP’s, if not over a million at this point, which means not only could he trade them in for some serious cash, but it makes him one of the top ranked players online. As you can imagine, being one of the top ranked players online does great things for your reputation and your career as a poker player.
Again, similar to blogging and blog comments. Comments on a blog are a dime a dozen when when you have very few. Anyone can start a blog and get a few comments here and there.. No one thinks anything of it. But as you start to build out your content and readership, people start to leave more and more comments. And much like FPP’s, when you have a crapload of comments — it means something, and in a way they’re a form of currency. Lot’s of comments usually denotes good & authoritative content, which increases reputation — etc etc.
So How do You Get More?
Well, sticking to the analogy, when you play poker, you play to win. Cash. And the FPP’s just come naturally. The same with blogging, you don’t write a blog post to get comments. Bloggers blog for all sorts of reasons, getting comments isn’t one of them. It’s not why you do it, but how you do it that will bring more comments/readership/links/etc.
Now I just need to make sure this post gets a few comments right?




{ 7 comments }
Good post Kenny, I need some FPP’s too! – too bad I only play on Full Tilt.
I think your 2nd to last sentence has some HUGE implications and is one that a lot of people overlook.
Blog posts that are written to contribute something are the ones that garner comments or attract links. When you’re blogging to try and get something out of it (whether comments, links, or anything else) it usually comes across in your writing and turns off your target audience.
Solid post Kenny! Oh, and we should definitely make sure we play some cards together at PubCon if not before.
Here’s another analogy that fits in there somewhere: Getting lots of comments takes spending a lot of time on blog posts. You generally can’t just be good at blogging and get lots of comments if you don’t post very often. In the same way, you can’t just be good at poker to get FPP’s. You actually have to be good AND play a lot of poker . . . professional blogging and professional poker play both require sweat equity.
@Skitzzo Definitely want to make sure we play some cards!
@Tim Yeah, you’re right, that’s probably why I only get a few comments.. Plus I’m better at poker than I am at blogging anyway, I shoulda just played poker last night instead of writing this!
Funny, I read this and you “got me” I just couldn’t leave without commenting. haha It’s not just by chance that the posts of mine that get the most comments are the ones that I have spent more time on, thought out, and really tried my best to provide something useful that people could take and improve their business. Even if they don’t agree with me – I got them thinking enough to tell me they don’t agree with me (getting me another comment etc) Great post Kenny!
Last night on Twitter, I said: “Comments on my post from new folks like @dsutoyo and @WyrdestGeek are wonderful. Comments are what inspire me to blog. Once a month.”
Illustrates my problems both with blogging and online poker. Commitment to either is what brings success. Awesome post. I’d give you my Full Tilt Poker Points if you played there… But I’m a greedy SOB who’s fought hard to earn ‘em.
Mommy Blogger is blogging as a mommy talking about poker???? Whatever, frequent player points are like a mommy blogger going to the bank and scoring with the teller… I’d take the comments