Community Blog-Reading?


by Kenny Hyder

Here’s a good idea, Chuck West­brook sug­gests star­ting a sort-of, com­mu­nity blog-reading circle, to help all of the blog­gers with great con­tent, but no readers.

I think it’s a great idea.. Here’s his post:

How You Can Help End the Pro­blem of Blogs With Great Con­tent and No Readers

by CHUCK on OCTOBER 23, 2008
There is a sim­ple way to dis­co­ver under-appreciated blogs and help them reach the audience they deserve. In fact, with no spe­cial effort and in one fell swoop, you can now find these sites and reward the crea­tor in a power­ful way.
Here are the problems:

Great Con­tent but No Audience

There are a ton of bri­lliant blogs that are being read by almost no one. Some authors give up for lack of rea­ders. Others con­ti­nue to pro­duce cle­ver, insight­ful pie­ces that remain hope­lessly buried and fore­ver unap­pre­cia­ted.
An Audience Hun­ting for Great Con­tent to Read
If the blogs with the best con­tent always rose to the top, rea­ders wouldn’t have any trou­ble fin­ding them. But that doesn’t hap­pen, so ins­tead, it takes either luck or a lot of work to dis­co­ver good new blogs.
Seems like it’d be easy to fix; they want to be con­nec­ted to one another. Right now, though, there’s not a great way to make that hap­pen. Unless…

**THE BIG IDEA**: Ending the Tra­gedy of Under-Appreciated Blogs

This is a pro­blem we can do something about without too much trou­ble. Here’s what I’m thinking.

Gather some nice blog­gers who believe in hel­ping good con­tent rise. The more the merrier. This beco­mes our group for the pro­ject.
A good, lesser-known blog is cho­sen. Ever­yone in the group will read that blog for two weeks.
At the end of the two weeks, the group moves to another blog to read.
With sco­res of blog­gers focu­sed on a par­ti­cu­lar blog, the author should see many nice things hap­pen over those two weeks, espe­cially if the blog really is a hid­den gem. This inc­lu­des dis­cus­sions, traf­fic, cons­truc­tive cri­ti­cism, encou­ra­ge­ment, and con­nec­ting to some of the blog­gers in the group. That author then joins the group and we move along and do it again.

Crazy Big Potential

Pic­ture what suc­cess might look like. What if we get hun­dreds of blog­gers pla­ying along? What if blog­gers like Seth or Dooce or other ico­nic blog­gers join in?

Ima­gine how it would feel to have those num­bers and those peo­ple loo­king at your blog after it’s been frus­tra­tingly quiet for months. It would be tre­men­dous. That blog­ger would be per­ma­nently bols­te­red, and it would all be because of the strength of their con­tent, and anything that allows blog­gers that focus fully on con­tent to suc­ceed is great for the medium.

It Begins Here

How well this takes off will hinge on how well I’ve explai­ned the idea and whether you decide to play along. Par­ti­ci­pa­ting is so easy and the bene­fit to blog­gers and rea­ders could be tremendous–you really can’t lose.

All you’d have to do is:

Com­ment below to express your inte­rest in par­ti­ci­pa­ting.
Be willing to add only one new blog’s worth of rea­ding to your life. This will be a dif­fe­rent blog every two weeks.
With so little requi­red and such great pos­si­bi­li­ties, why not try? Ins­tead of analy­zing and get­ting everything right up front, let’s just take the first few steps and see where that takes us.

Again, there’s no risk here. There’s no angle. It’s just a pro­mi­sing idea.

Let’s Get Started

Just com­ment below, and I’ll email you with further ins­truc­tions. Maybe we’ll make a ban­ner to give out, set up a spe­cial blog, and set up an RSS feed that will change the chan­nel every two weeks. We can get sophis­ti­ca­ted later. Let’s just get star­ted now.

Oh, and send others in this direc­tion too. I’m not going to load this with links. If the idea is good, help me spread it. That’s the spi­rit of this whole pro­ject anyway.

We’ll try to get a bit of momen­tum gathe­red while the final details are set up, and then I’ll reach out again.


Ins­tead of com­men­ting below to express inte­rest, post a link to this post on your blog. This will help things spread, and then we’ll choose one of the peo­ple who do this to be the first blog the group reads for two weeks.

Just make sure it shows up under the track­backs (which appear right above the com­ments sec­tion) OR link to your post in the com­ments section.

****Soo­ner is Bet­ter****
I men­tio­ned that we’ll pro­bably get a little ban­ner for those who par­ti­ci­pate in the group. Well, your ban­ner will have the num­ber corres­pon­ding to the order in which you replied pro­ving that you sig­ned on before it was cool. Move fast, so you can show your friends that you MADE it cool.


Austin October 25, 2008 at 10:01 pm

Kenny – Sounds good. but I’ve got a better idea.
“How to get more people to read your blog” by Austin”

Hello Friends:

This blog post will bring good luck, but only if you pass it on. Lots of people have already done this and subsequently had successful blogs! All you have to do is follow the instructions below.

First: make a blog post called “How to get more people to read your blog”
Second: Copy and paste these instructions as the content.
Third: Pass the link on to 25 people

And that’s it. Oh, I forgot to mention: IF you don’t pass it on, something very terribly might happen. One guy didn’t pass it on and his blog got black listed from Google. Now make a wish!
Are you thinking of it?
It will come true if you pass this on to 80 friends instead of just 25!
and you will find true love and become rich!

Remember chain letters? Then email chain letters?
Now it’s chain blogs! Woohoo!

Actually, I guess this is more like a book club – a blog club perhaps.
Does that mean if I read the blog of the week, I will get a personal pan pizza coupon? :)

Chuck October 26, 2008 at 8:36 pm

Hi Kenny–thanks for the write-up.

I can’t find your email, so this will have to serve as the “further instructions” I promised.

For now, I’ll be communicating through my blog until I can get a dedicated site organized.

So the best way to stay in the loop at this point is probably through my site’s RSS feed.

Thanks again and see you around.


Chris October 27, 2008 at 8:56 am

Diggin the idea. Hopefully this will help all the “small” people. I’ll toss a post up on my blog soon.

jawnuthin October 27, 2008 at 10:20 am

I’m with Austin. Email marketing, for the most part, has not been harnessed to its full potential. But the blogosphere is so vast, how do I know what’s legitimate and what’s not? I pasted an email below that I received this morning, and would appreciate any guidance about it:

Good Day To You My Gullible Friend.

It is understandable that you might think this is real, but I have a lucrative business proposal of mutual interest, under false pretense, to share with you. I was referenced to you by no one after rigorous searching for someone who suits my proposed fantasy business relationship.

I am Mr. P. Again Stwind a South Korean resident, happily married with more children than I want, and I am a Director of Sing Song Bank Ltd, in charge of the Hong Kong International Bloggy Guidelines Department. I have a confidential business blog suggestion for you. I will need you to link to my Hong Kong business project blog from your blog. It involves the transfer of a large sum of link juice. Everything concerning this reciprocal blog link shall be legally done without hitch. Please endeavor to observe the utmost discretion attainable in all matters concerning this unique relationship dynamic.

Once the links have been successfully exchanged and put into affect, we shall share in the link juice booty ratio to be agreed upon by both of us. I will then prefer that you reach me on my private email address below ( and finally after that I shall furnish you with a certified pre-owned Lexus. Should you be interested, please forward the following to me urgently:

1. Blog Address
2. Desired Anchor Text
3. Social Security Number
4. Favorite Color (for Lexus)

Please, if you are disinterested, delete this email and do not haunt me with threatenous emails because I am putting my career livelihood at stake, and do not want to put my family on Ebay with this adventure. Although nothing adventured is nothing gained.

Your earliest response to this letter will be appreciated.

Kind Regards,

Mr.P Agains Stwind
Sing Song Bank Limited
Hong Kong {In Asia}

Is there any chance that this is bogus?

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