SMB & Local SEO with UpCity

Google Maps Pin Drop

Google Maps Pin DropI get approached by local and small to medium sized businesses (SMB) looking for help with their SEO strategy often. Many of them know they need help, although few of them know exactly what they need help with.

Unfortunately I can’t help them; not that I’m incapable of helping, but my agency isn’t set up to help them. Because Hyder Media specializes in high competition verticals on the national level, I don’t sell any services that are affordable to small and local business. It’s not that I’m too good to work with local businesses, I have just found what works for me and I’ve stuck with it. Continue reading “SMB & Local SEO with UpCity”

Tools I Use

Tools

ToolsBeing a search consultant I have to know a lot of things about websites. Anyone with a basic understanding of SEO gets that there are a lot of factors that contribute to a site’s performance, not only in search but it’s complete performance: from it’s ranking and traffic rates to conversion and retention.

Like any other profession it’s important that a good search consultant have, and more importantly, know how to use the right tools. Continue reading “Tools I Use”

Practical Domaining

My URL is

My URL isFor me, the business of “domaining” has always had appeal and allure. Maybe it’s because of all the stories I’ve heard about millionaires making their money domaining, or because it seems like I’ve heard all of the smartest people online talk about it at one time or another. Yet information on “domaining” seems to be illusive. I wouldn’t by any means consider myself a domainer, but I have definitely had success using what I’d like to call “practical domaining” for my efforts in search and online marketing.

Continue reading “Practical Domaining”

Everything Has Changed Except For Our Way Of Thinking

Thinking

ThinkingDid you hear about the new Google update? Which one? Exactly. Any seasoned SEO has his/her catalogue of stories about how algo updates have affected rankings over the years for better and for worse. The longer you have been in the SEO game, the more stories you are bound to have about search engine algorithms changing and messing up you and your clients rankings. But what has changed really?

Continue reading “Everything Has Changed Except For Our Way Of Thinking”

Are You Penny Wise And Pound Foolish?

Penny Wise Pound Foolish

Penny Wise Pound FoolishIn today’s competitive landscape of internet marketing, we are surrounded by incredible talent in every arena. SEO’s, copywriters, PPC professionals, affiliate marketers, and social media marketers are sprouting up everywhere; and they’re getting better at honing their craft.

While your average SEO might be able to rank for terms related to your business, does he/she understand what happens next? This was brought to my attention recently over dinner with a client prospect, who was expecting that all I would do is get them to rank for terms, and then send in the invoices. While this would make my job unquantifiably easier, it wouldn’t make me a very effective marketer.

Continue reading “Are You Penny Wise And Pound Foolish?”

Graywolf’s SEO for WordPress

I just watched a video that Michael Gray put up today on his blog about how to optimize your wordpress blog. The video was mostly informative and insightful. Being that I use wordpress, it definitely gave me some things to consider. Mostly he talked about making sure that googlebot won’t read duplicates of your posts by disallowing the robots from your archive files. This way, he says, you will have the engines only viewing your content in the main place that you put it. Which makes sense. Except that I have three contentions with this idea.

1. Everyone, everywhere else is saying to not worry about duplicate content. It is situations like these that are going to make duplicate content inevitable no matter what. Duplicate content is something that happens naturally, and googlebot knows that.

2. The whole idea behind archives and categories is to increase usability on a website. It is extremely useful to be able to sort or seach posts by date, category, author, etc.. It doesn’t make any sense that we should be worried that our site is extremely accessible, aren’t most of us battling to make other people’s sites more user friendly and navigable by both humans and spiders alike?

3. We should not have Google dictating this kind of stuff to us. We should be dictating how we want THEM to function. IMHO it’s one thing to optimize a site so that it is viewable to robots by using text and rich content, and to build links etc etc etc.. Nit-picky stuff like this should not be mandated because googlebot might get confused! Google has one of the biggest, best and most expensive devlopment teams in the world, they for sure can figure this out.

So, mostly I like what Graywolf has to say. I read his blog regularly, and am for what he is doing in the “greyhat” area of SEO. But stuff like this, brings up feelings like noted in #3 of above. Let’s all use good technique as we develop. But let’s also develop from the bottom up, and not worry about who’s sitting on top. -kenny

SEO and CSS

Today I read an article by search authority Danny Sullivan regarding, among other things, all of the recent buzz about Google spidering CSS files on webpages. Now, while there seems to be some validity to the issue concerning using css to cloak and hide duplicate content, I don’t see what the big deal is! At the SES conference in Chicago this past December, a number of search experts specifically addressed the issue of duplicate content and quite blatently said not to worry about it. So, why not just chill out? Furthermore, using css will only enable you to alter appearance or layout of content, NOT make it magically dissappear! So all the wannabe spammers are still gonna have to address the fact that Google will see their illegitimate tactics. So for the rest of us, lets all settle down. It’s not like it’s difficult to write valid css! -kenny