In today’s market economy, no business owner can afford to lose a customer. Customer retention should be the first priority of any business. And with the expanding number of ways that businesses are able to get in contact with their customers, customer service should be off the charts. Continue reading “Good Customer Service On Yelp”
Who was the first person you spoke to IRL (in real life) this morning? What did you talk about? Now, can you remember the first thing you read when you logged into Facebook?
If you’re like me, you have spent WAY too much time on countless social media sites over the past 2-3 years, obsessing over what your profile looked like, what your “friends” were up to, stalking pictures, and reading the never ending fire-hose of information from social news sites. Continue reading “Social Media: A Waste of Your Time?”
Probably like you, I own a small business. Who doesn’t these days right? Also like you, and everyone else that owns a computer, I’m on Facebook. And just like everyone else on Facebook, I get inundated with “Become a Fan” requests at least 6-8 times a week. These requests are generally for fan pages of small businesses, either that friends of mine own, or friends of a friend of mine own.
YouTube is not a simple video hosting site anymore. YouTube has more than 100,000 viewers and 2.5 billion searches, and that is a whopping 25% of the total search traffic on the internet! (Source: comScore Media Metrix) What this means for your business is that YouTube is a virtual gold mine waiting to be exploited by anyone who wants to build, monitor, and enhance the brand image through reputation management. Continue reading “VSEO – YouTube Optimization Tips”
For my 5000th tweet I thought I’d do a quick post about why I follow the people I do on my personal twitter account. The people I link to are the ones I’ve actually met 😉
Starting from the top:
@mattcutts – Gotta follow him, cause I do SEO and well.. He’s Matt.
@chriswinfield – Chris is the man for social media promotion, had the pleasure of working with him multiple times, great guy, great work.
There’s lots of great material out there on how to build up your twitter account(s) and get followers by doing all kinds of cool things that result in quality followers that will sustain. This post is not about that.
If you just want to get followers because you like to see your follower count go up (who doesn’t?) – it’s really simple. Just start posting keywords to your account that other people are likely to track and autofollow. Continue reading “How to Get More (spam) Followers on Twitter”
Back by popular demand, here is the sequel to theÂ originalÂ 14 Tools of Highly Effective Twitter Users. A round up of some of the best tools available for your maximum twitter pleasure!
To kick it off, backtweets is a great way to find, track and monitor links that spread on twitter. Check out advanced mode to search specific date ranges and users.
Lately it seems there’s been an upsurge in nay-sayers against social media and the people who are heavily involved in the social media space. The general consensus is that people are sick of hearing the term “social media guru”, or other related terms.
Let’s Not Get Butthurt
Now, first of all “guru” isn’t much of an official title anyway, so lets not get butthurt about someone who callsÂ themselves such a thing anyway. And secondly, it seems to me several of the posts that I have read whining about thisÂ phenomenon are written by people who would likely be classified in the same categories as such “guru’s”. Â Of course, there are many people whom I highly respect that are highly talented when it comes to the whole social media game, you can find them in my blogroll. But this isn’t why I’m writing.
3 Types of People – Connectors, Mavens & Salesmen
I think we all need to remember a few things about social groups and marketing. In The Tipping Point, Malcolm Gladwell talks about the concept that there are 3 types of people: Connectors, Mavens & Salesmen. I’m going to assume that you’re familiar with the concept with these types of people. But in a brief description, Connectors are the types of people who know lots of other people, Mavens are the people who have lots of information, and Salesmen are the types of people who are persuasive.
We Rely on All of These People
In social media, we have and rely on all of these types of people and/or concepts. The connectors are the people that have 30,000 followers on twitter who can broadcast a message that everyone will end up seeing. The mavens are the 5 million visitors on reddit that keep the content fresh and honest. And the salesmen are sometimes the stars of our beloved youtube videos, or sometimes the magnetic headlines that we can’t deny a click.
It’s One Big Community
The thing is, these concepts apply to marketing, epidemics, social media, social groups, and probably a lot of other things. We all fell in love with social media a few years ago because it was new and different, and you didn’t have to be a “somebody” to play. And I would venture to say that many of us called ourselves a “guru” or an “expert” at one time or another. It may not be the case today, but such wisdom comes with maturity as we have all weathered a few storms in this ever evolving world of social marketing. The fact is, even though it is “social” media that we’re discussing, we still rely on a few key components. If we didn’t have the connectors that could spread the word, no one’s message would get out. If we didn’t have the mavens to vote us up, check the facts and leave comments, we’d have no audience. And if we didn’t have the salesmen to sell the message, entice the clicks, and drive the viewers, well no one would be interested at all. So really, in a sense, we’re all guru’s with our own parts to play in thisÂ giganticÂ social community on the web. And that’s how it’s going to continue to be, and that’s how it has to be. We all rely on each other whether directly or indirectly. Let’s not sweat the small stuff.
So I guess the only question is, what’s your part? 😉