Partnering Profits with Rich Schefren

Marketing

by Kenny Hyder

The third class in the Part­ne­ring Pro­fits semi­nar from Brian Clark inc­lu­ded guest Rich Sche­fren of Stra­te­gic Pro­fits. This class totally roc­ked, and Rich roc­ked the house with the nug­gets of wis­dom that were falling from his pockets.

Here are the top 10 nug­gets of wisdom:

  1. Joint ven­tu­res are all about leve­ra­ging: weird cir­cums­tance, con­nec­tions, strengths, etc. — You need to leve­rage them so they bene­fit all parties.
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  3. Once you figure out what it is that you’re good at, it will open doors for you to work with others who are good at other things. — This works with the con­cept of leve­ra­ging, leve­rage your skills to work with other ski­lled people.
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  5. Work with peo­ple who have the same sense of fair­ness — There are plenty of deals out there, don’t try to con­vince someone for a lar­ger piece of the pie, just find another pie!
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  7. You need to have a “just in time” pers­pec­tive rather than a “just in case” pers­pec­tive — infor­ma­tion online goes stale very quickly, so bet­ter to act fast than have things under your belt for the future. (ex. write the blog post today, rather than thin­king about wri­ting it in the future)
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  9. Look for oppor­tu­ni­ties in areas that truly inte­rest you — Love what you do, and you’ll be a lot more productive!
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  11. Some­ti­mes you don’t value what it is that you know that’s spe­cial, because you already know it. — The goal is to rea­lize what’s spe­cial that you know, and value it.
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  13. Atten­tion is the scar­cest com­mo­dity, the way to rise above the clut­ter is to run a sprint when ever­yone else is run­ning a marathon — When ever­yone else is plug­ging away, you can gain atten­tion by wor­king extra hard in short bursts.
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  15. Peo­ple pay for advice, not information.
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  17. There’s always some luck invol­ved in suc­cess, but if you keep knoc­king at the door, you’ll get lucky eventually!
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  19. You don’t have to be the best at what you do! — There are plenty of peo­ple who don’t know anything, you just have to be bet­ter than them to be an asset!

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