Pay Per Action — PPA, A New Google Service

Marketing

by Kenny Hyder

It was poin­ted out to me today that Goo­gle has a new pay per action ser­vice avai­la­ble. The idea behind this, is that you don’t simply pay for clicks or impres­sions to your site, but you pay when a defi­ned action takes place. (ex. a purchase is made) We’ll all be watching I’m sure, to see how this all pans out. My ini­tial ques­tion is, what about sites that have a pri­mary pur­pose of gene­ra­ting leads via a phone call? Does goo­gle zoom their ima­ging sate­lli­tes down on your loca­tion when you click through to see if you pick up the phone? Maybe! –kenny

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