Still Making Money?

Marketing

by Kenny Hyder

As we all plunge into the new year, we are once again inun­da­ted with artic­les, posts, and tweets about how to get focu­sed, stay on track, and set our goals. These remin­ders and encou­ra­ge­ments often con­tain nug­gets of wis­dom, valua­ble insight, and new ideas for us to pon­der and use. Howe­ver, as I see these bits of infor­ma­tion fly by during the first work week of the new year, I am remin­ded of a Jay-Z lyric: “Is you still on that? If you still making money cause we still on that.”


It is inte­res­ting to see dif­fe­rent people’s pre­dic­tions for the coming year, and new data about mar­ketstrends, and how to stay fresh in a shif­ting industry; but one thing hasn’t chan­ged with the new year: peo­ple still want to make money. At a fun­da­men­tal level all you really need to unders­tand is that your busi­ness is there to make money. That is the sole pur­pose of any for-profit business.

Are you still on that? I thought so. Rather than loo­king at all the shiny new posts and charts about what new tools are out there, and how your industry is expec­ted to change, why not look at spe­ci­fi­cally how you can make you more money? Sure, some of these things might relate to how you make money, but are they flat out going to put more money in your poc­ket? If not, then why waste time rea­ding, watching, and com­men­ting on them?

Here’s my moti­va­tio­nal advice for 2010: when you sit down to work, whe­re­ver that may be, doing wha­te­ver it is you do, think about how each spe­ci­fic task you do is directly hel­ping you make more money. If what you’re doing isn’t directly rela­ted to you making money, don’t do it any­more. Rea­ding blogs, twit­ter, face­book, chec­king email — all things that for many peo­ple require immense amounts of time and don’t actually corre­late to income.

Rather than rea­ding the latest post on pro­duc­ti­vity tools, how about making a list of all of the things you do that actually dis­tract you from wor­king and making money? Start cut­ting these things out and your pro­duc­ti­vity will ins­tantly shoot up.

There may be many chan­ges, fluc­tua­tions, or para­digm shifts this year, but I gua­ran­tee by the end of the year you will still want to be making money. If you can deve­lop the skill of refi­ning your abi­lity to make money and not waste time on things that don’t help you just that, by the end of this year you will be able to work less and earn more.

{ 7 comments }

Joanna Lord January 5, 2010 at 6:05 am

Seriously needed this reminder. Now back to it. No time for leaving comments…peace.

Kieran January 5, 2010 at 6:12 am

I always felt that if you need to read something or see someone to get you motivated you aren’t meant for being in business. Self-motivation is the difference between those that are hyper successful and those that just get by.

Griffin Granberg January 5, 2010 at 6:38 am

good stuff kenny. :) //g

Nathan Schubert January 12, 2010 at 12:40 pm

It’s very easy to get caught up reading, checking, tweaking, doing all these little things that you think will ultimately make you money, but you can do those on your own time. When it’s time to work, you better get to work.

We spend too much time in this office re-doing the same work we already did because TPTB think it needs to be just right in order to be successful. They don’t realize that we’re wasting valuable time (=money) on less important things when we should be focusing on the priorities that will have a direct and profitable result.

Of course what you spend your time on is different depending on the business you’re in. Reading this blog post, for example, may be better justified by a manager than, say… me… back to work.

Chris Azzari January 17, 2010 at 2:37 pm

I was just thinking this. I start to think what I might be missing out on when not on Twitter or learning about the “next new tool” when what I am already doing is making money for me. I gotta cut out the fluff and get to work!!! ;-)

FOCUS!!

Kenny Renamed My Anchor Text January 19, 2010 at 7:19 pm

It really takes up a lot of time –> social networking/marketing but then if you don’t give back you aren’t going to get much. Thanks for sharing. Going to make some MORE money now.

C Smith January 20, 2010 at 7:05 pm

Strategy behind monetizing an idea, brand or product sometime does not have anything to do with the real goal. Point well stated.

Maybe kissing up to the awesomeness of this blog post will make me money…

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