As we all plunge into the new year, we are once again inundated with articles, posts, and tweets about how to get focused, stay on track, and set our goals. These reminders and encouragements often contain nuggets of wisdom, valuable insight, and new ideas for us to ponder and use. However, as I see these bits of information fly by during the first work week of the new year, I am reminded of a Jay-Z lyric: “Is you still on that? If you still making money cause we still on that.”
It is interesting to see different people’s predictions for the coming year, and new data about markets, trends, and how to stay fresh in a shifting industry; but one thing hasn’t changed with the new year: people still want to make money. At a fundamental level all you really need to understand is that your business is there to make money. That is the sole purpose of any for-profit business.
Are you still on that? I thought so. Rather than looking at all the shiny new posts and charts about what new tools are out there, and how your industry is expected to change, why not look at specifically how you can make you more money? Sure, some of these things might relate to how you make money, but are they flat out going to put more money in your pocket? If not, then why waste time reading, watching, and commenting on them?
Here’s my motivational advice for 2010: when you sit down to work, wherever that may be, doing whatever it is you do, think about how each specific task you do is directly helping you make more money. If what you’re doing isn’t directly related to you making money, don’t do it anymore. Reading blogs, twitter, facebook, checking email — all things that for many people require immense amounts of time and don’t actually correlate to income.
Rather than reading the latest post on productivity tools, how about making a list of all of the things you do that actually distract you from working and making money? Start cutting these things out and your productivity will instantly shoot up.
There may be many changes, fluctuations, or paradigm shifts this year, but I guarantee by the end of the year you will still want to be making money. If you can develop the skill of refining your ability to make money and not waste time on things that don’t help you just that, by the end of this year you will be able to work less and earn more.