I’ve been noticing a trend lately that has people running mad for any and every piece of software they can get their hands on that is “SEO Friendly.” I’m glad that the general population is becoming more educated about SEO and it’s importance in online marketing, but people need to wake up and realize that just because some schmuck that is trying to sell you something SAYS that his/her software or plugin is “SEO Friendly” doesn’t mean that it is.
Sadly, it seems that once again a descriptive phrase that we all have used so kindly is starting to become an annoying, overused buzzword by people who don’t know it’s true meaning. What I don’t understand is, why does everyone blindly believe those whom have no business sticking their noses in the world of SEO, that something is or isn’t SEO friendly? Would you believe me if I handed you a plate full of potato chips and told you they were fat free? What if I started marketing my own brand of potato chip and slapped a “Fat Free” logo on there and sold them on my website? Would you buy them?
How is it that everyone is fooled by a few lines of SEO-speak that can be pulled off of any SEO blog or wikipedia? Is that all I have to do to sell my fat free potato chip? Copy and paste some healthy jargon from a hippy food blog and you’ll all believe me? Just because there aren’t laws about substantiating claims in SEO doesn’t mean you should believe everything you hear. There are things that work, and things that just don’t. The people like me that you pay to listen to at the big SEO conferences have had years of experience doing and learning this stuff, we didn’t just dream up a product to sell overnight and read some articles to help us sound official. Think about that the next time you go to drop $100 on a piece of software that claims to be “SEO Friendly” — is it really? Who’s behind it? Has someone like me given it a look over? If not and you still want to buy it, let me know so I can also sell you some chips.