5 Reasons Why I Don’t Like Sphinn

Social Media

by Kenny Hyder

Since it’s incep­tion, I’ve thought that Sphinn was kind of ridi­cu­lous. Almost like it was crea­ted so inter­net mar­ke­ters could have a place to pro­mote them­sel­ves without worr­ying about the unfriendly crowds that exist on digg. This is totally unne­ces­sary. Just because SEO news doesn’t do well on digg.com doesn’t mean there needs to be another social media site dedi­ca­ted to seo and inter­net mar­ke­ting! If you’re in inter­net mar­ke­ting, it means that you’re at least a little bit nar­cis­sis­tic, and you don’t need a SM site to pro­mote your artic­les on. If they’re good, they get read, and if they’re not good, and your name is big enough, they get read any­way. But alas, these are the top 5 rea­sons why I don’t like Sphinn: 

  1. Inter­net mar­ke­ters don’t need a cen­tral place for inter­net mar­ke­ting news — Thats why we’re the mar­ke­ters! Peo­ple hire us because we are up to date on what’s new, and what’s not. (and because we’re good at what we do) It’s not like we’re not all rea­ding each other’s blogs and obses­sed with what Google’s doing anyway!

  3. Search Engine Land needs to open up com­ments — I can unders­tand if Seth Godin wants to close com­ments on his blog, wha­te­ver dude, thats cool. But I just find it anno­ying that SEL has com­ments clo­sed and they want everything to go through Sphinn. I don’t know how many times I would have com­men­ted on a post but then didn’t because I’m sup­po­sed to go to Sphinn. Open up com­ments already!

  5. Mul­ti­ple sub­mis­sions to the same article — I’ve had this hap­pen to me a cou­ple times, where other users sub­mit my post to sphinn at the same time, and it gets pos­ted twice. Then you get 2 lis­tings, and it never goes anywhere because the ‘sphinns’ are divi­ded. This is a basic func­tio­na­lity that needs addressing.

  7. Don’t send me sphinn links! — I hate it when im on twit­ter and someone posts a link to a new post or article, and I think I’m clic­king a zi.ma or tin­yurl link to the post, and i get taken to sphinn. We’re all mar­ke­ters here, if you want a sphinn, put a sphinn link at the bot­tom of the post. I’m not gonna sphinn, or digg, or stum­ble anything until I actually see it!

  9. Lack of con­tent — Besi­des the fact that anything that hits Sphinn is something that we have all already seen, or com­men­ted on, the front page keeps ‘hot’ con­tent up for a week! There are plenty of things being pos­ted daily to have fresh con­tent on the home­page daily. Maybe a new algo needs to be wor­ked out to figure out what makes it hot so that old artic­les don’t sit on the front page for days on end.

EDIT: Disc­lai­mer: I must say that I do love the con­tent that searchengineland.com puts out, and I think the peo­ple that run Sphinn are great. I’ve had the plea­sure of mee­ting seve­ral of them. 



Austin January 22, 2009 at 10:42 am

I would disagree with #1. Why? Because there are a lot of marketers that market to marketers as their main target, and they need an outlet for their articles, tools, and ideas. Lots of marketers want to be known in the industry – so they submit stuff to Sphinn. Everybody else wants to know who and what is worth knowing – so to me, the idea of Sphinn isn’t so bad.

What I hate is the name, logo, and gear wheel icon…

But that is all coming from a designer – what do I know? Ballsy article man. I swear I commented on it when you first wrote it… Guess not.

Kevin Alvarez February 6, 2009 at 1:19 pm

Amen. I don’t need to sat much more than that.

Radomir March 12, 2009 at 9:32 am

Appreciate the info guys, thanks

Chase March 31, 2009 at 3:26 pm

Sphinn: a place where internet marketers who can’t be found online can be found by other internet marketers that can’t be found to the end that more internet marketers don’t get found because they’re in-breeding Sphinn.

Raven Tools Matt July 9, 2009 at 7:21 am

Sphinn is a big SEO and internet marketing circle jerk.

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