del.icio.us changes to delicious.com?

by Kenny on October 2, 2008

I just now noti­ced that del.icio.us redi­rects to delicious.com…

I per­so­nally always liked the .us url, I thought it was cle­ver and uni­que. But, I can defi­ni­tely see how it may con­fuse some users, and I know that I always had to spell it out for friends that weren’t fami­liar with the site. Yet, delicious.com used to redi­rect to del.icio.us, so the usa­bi­lity issue for type in traf­fic shouldn’t have been a big pro­blem. Which would leave me at a bran­ding debate, and I think this one is simply a mat­ter of opi­nion. .com’s are obviously much more recog­ni­za­ble buy a much broa­der audience, but on the same note, delicious’s user­base tends to be pretty web savvy.

Sooo… wtf mate? Why did deli­cious make the switch to .com?

Thoughts?

UPDATE: Appa­rently deli­cious made this change back in July with the 2.0 ver­sion, I just didn’t notice till now because my brow­ser is still cached with del.icio.us! My ques­tion still stands though: wtf?

Popu­la­rity: 1% [?]

{ 3 comments }

Heidi October 4, 2008 at 11:37 am

I’m sure it was for type in traf­fic. Non web savvy user still think the only exten­sion is .com. And truly, with the sub domain before the .us, remem­be­ring exactly where the . goes takes brain power!

I bet they payed a nice price for the delicious.com domain, I wish I had been the seller!

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Alan October 10, 2008 at 8:38 am

First off… “wtf mate?” When did you become Bri­tish? I think I mis­sed that memo.

Second, I noti­ced the change too and thought delicious.com should be redi­rec­ted to del.icio.us (still) and not the other way around. I loved the uni­que­ness of it. If I didn’t know what it was already, “delicious.com” would sound like either a desert site or a porn site. I don’t think that’s what they were going for when the site was crea­ted — though I could be wrong.

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mr. diggles October 16, 2008 at 1:41 pm

yeah, i am sure they pro­bably were tired of explai­ning to n00bs how exten­sions and sub domains work. they should have just redi­rec­ted it the other way and pro­mo­ted delicious.com.

the more popu­lar (more valua­ble) social sites become, the more edge they loose.

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