del.icio.us changes to delicious.com?

Social Media

by Kenny Hyder

I just now noti­ced that del.icio.us redi­rects to delicious.com…

I per­so­nally always liked the .us url, I thought it was cle­ver and uni­que. But, I can defi­ni­tely see how it may con­fuse some users, and I know that I always had to spell it out for friends that weren’t fami­liar with the site. Yet, delicious.com used to redi­rect to del.icio.us, so the usa­bi­lity issue for type in traf­fic shouldn’t have been a big pro­blem. Which would leave me at a bran­ding debate, and I think this one is simply a mat­ter of opi­nion. .com’s are obviously much more recog­ni­za­ble buy a much broa­der audience, but on the same note, delicious’s user­base tends to be pretty web savvy.

Sooo… wtf mate? Why did deli­cious make the switch to .com?

Thoughts?

UPDATE: Appa­rently deli­cious made this change back in July with the 2.0 ver­sion, I just didn’t notice till now because my brow­ser is still cached with del.icio.us! My ques­tion still stands though: wtf?

{ 3 comments }

Heidi October 4, 2008 at 11:37 am

I’m sure it was for type in traffic. Non web savvy user still think the only extension is .com. And truly, with the sub domain before the .us, remembering exactly where the . goes takes brain power!

I bet they payed a nice price for the delicious.com domain, I wish I had been the seller!

Alan October 10, 2008 at 8:38 am

First off… “wtf mate?” When did you become British? I think I missed that memo.

Second, I noticed the change too and thought delicious.com should be redirected to del.icio.us (still) and not the other way around. I loved the uniqueness of it. If I didn’t know what it was already, “delicious.com” would sound like either a desert site or a porn site. I don’t think that’s what they were going for when the site was created – though I could be wrong.

mr. diggles October 16, 2008 at 1:41 pm

yeah, i am sure they probably were tired of explaining to n00bs how extensions and sub domains work. they should have just redirected it the other way and promoted delicious.com.

the more popular (more valuable) social sites become, the more edge they loose.

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