Social Media for Everyday Life

Social Media

by Kenny Hyder

FriendsLately it seems there’s been an upsurge in nay-sayers against social media and the peo­ple who are hea­vily invol­ved in the social media space. The gene­ral con­sen­sus is that peo­ple are sick of hea­ring the term “social media guru”, or other rela­ted terms.

Let’s Not Get Butthurt

Now, first of all “guru” isn’t much of an offi­cial title any­way, so lets not get butthurt about someone who calls them­sel­ves such a thing any­way. And secondly, it seems to me seve­ral of the posts that I have read whi­ning about this phe­no­me­non are writ­ten by peo­ple who would likely be clas­si­fied in the same cate­go­ries as such “guru’s”.  Of course, there are many peo­ple whom I highly res­pect that are highly talen­ted when it comes to the whole social media game, you can find them in my blo­groll. But this isn’t why I’m writing.

3 Types of Peo­ple — Con­nec­tors, Mavens & Salesmen

I think we all need to remem­ber a few things about social groups and mar­ke­ting. In The Tip­ping Point, Mal­colm Glad­well talks about the con­cept that there are 3 types of peo­ple: Con­nec­tors, Mavens & Sales­men. I’m going to assume that you’re fami­liar with the con­cept with these types of peo­ple. But in a brief desc­rip­tion, Con­nec­tors are the types of peo­ple who know lots of other peo­ple, Mavens are the peo­ple who have lots of infor­ma­tion, and Sales­men are the types of peo­ple who are persuasive.

We Rely on All of These People

In social media, we have and rely on all of these types of peo­ple and/or con­cepts. The con­nec­tors are the peo­ple that have 30,000 follo­wers on twit­ter who can broad­cast a mes­sage that ever­yone will end up seeing. The mavens are the 5 million visi­tors on red­dit that keep the con­tent fresh and honest. And the sales­men are some­ti­mes the stars of our belo­ved you­tube videos, or some­ti­mes the mag­ne­tic head­li­nes that we can’t deny a click.

It’s One Big Community

The thing is, these con­cepts apply to mar­ke­ting, epi­de­mics, social media, social groups, and pro­bably a lot of other things. We all fell in love with social media a few years ago because it was new and dif­fe­rent, and you didn’t have to be a “some­body” to play. And I would ven­ture to say that many of us called our­sel­ves a “guru” or an “expert” at one time or another. It may not be the case today, but such wis­dom comes with matu­rity as we have all weathe­red a few storms in this ever evol­ving world of social mar­ke­ting. The fact is, even though it is “social” media that we’re dis­cus­sing, we still rely on a few key com­po­nents. If we didn’t have the con­nec­tors that could spread the word, no one’s mes­sage would get out. If we didn’t have the mavens to vote us up, check the facts and leave com­ments, we’d have no audience. And if we didn’t have the sales­men to sell the mes­sage, entice the clicks, and drive the vie­wers, well no one would be inte­res­ted at all. So really, in a sense, we’re all guru’s with our own parts to play in this gigan­tic social com­mu­nity on the web. And that’s how it’s going to con­ti­nue to be, and that’s how it has to be. We all rely on each other whether directly or indi­rectly. Let’s not sweat the small stuff.

So I guess the only ques­tion is, what’s your part? ;)


Tim Halberg February 27, 2009 at 12:16 pm

funny how people like to complain about stuff… I often feel those who complain are the ones who just can’t figure it out.

love the tipping point, great tie in!

Austin Curtis February 27, 2009 at 2:42 pm

i’ve read a lot of these posts and they all go something like this:

“What’s up with all these self proclaimed social media experts? They’ve probably only been doing it for one or two years. I, on the other hand, have been doing it for 3!”

haha! I think its great. Keep all these ‘real experts’ on their toes. They need to start blogging about something else besides “oh no, my position in the marketing place is being flooded with imposters!”

Its all good. everybody chill.

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