Social Media Hype

So, for some time now I have had this sort of (and I know it’s cliché) love-hate relationship with aspects of the whole ‘social media’ world. On one hand, I absolutely love what sites like have done for me. A way to track what I like in an orderly, accessible manner, that is user friendly and sensible. On the other hand, I roll my eyes when I hear someone say “Did you see that site up on Digg?”. Up until now, my opinion of Digg has been that it is simply a Myspace for web geeks. It’s not that I haven’t used Digg, or Myspace for that matter, but when I do use them I keep it to myself. The same way I use to track sites for ME, not for everyone else to see. So now we come to this week. On Monday, my buddy and partner Justin Walton, wrote an article that received quite a lot of attention on Digg. Being as we talk via im constantly throughout the day, he informed me when it had received a few hundred diggs. We continued to watch the numbers climb through the morning until it hit about 1400 diggs, when our server crashed. After scrambling a bit to get it back up and running, we watched the article climb to be the #4 most popular article of the day across the board. It is currently at 2871 diggs! Since monday, we have been seeing the results of this article’s popularity. We had something like 54,000 unique hits on our server, 550 people subscribed via RSS to Justin’s blog, he gained over a hundred new links to his site, and will be appearing soon on Jason Calacanis’s podcast. Now, Justin and I are both benefitting greatly from this. As we are starting a business together, all of the hype and new traffic to our sites will pay out long term no doubt. And as search marketers, Justin and I are also very happy to have the increase in link traffic and publicity. So, as it turns out, my opinion of sites like Digg, is not so bad anymore. I can see the benefit that is offered to web developers and bloggers alike. Whether you are tying to make a point, or sell a product, this whole environment of social media turns out to benefit us all! -kenny