Social Organism

So, this past week I have been trying to help my cousin make the move from San Diego (where I’m from) to Santa Barbara (where I live). I haven’t been on the job hunt for some time now, but I was reminded of the agony/intrigue of it this week as my cousin is on the hunt. The interesting thing to me is that, no matter where you are, or what your skill set is, there always seems to be a conversation with someone you know that starts off: “I know this guy…” Now, sometimes it’s just the necessary smoke that gets blown, but occasionally its that spark that ignites a beautiful opportunity. It was this thought that led me to consider the possibility, that no matter where you are, or what your circumstance is, we are all part of an organic, social culture. Whether it’s someone you know that hooks you up with a job, or 7 degrees of Kevin Bacon, we are all networked by nature. It is this aspect of our being that make certain aspects of being a web developer incredibly interesting. These past few weeks, Justin and I have had pretty extensive conversation regarding the whole aspect of ‘social media’. A site like Digg incorporates most all of the aspects of just being in relationship with people. Some things that come up are valuable and interesting. Some things are people who don’t know what they’re talking about, but get a lot of attention. And some things are people trying to exist in a place that they have no business being. The problem is, the latter two seem to be much more common than the former. As I expressed previously, it is this reason that has turned me off to the social media world. But I am beginning to see the value of sifting through all of the bs to get to the meat that is worth chewing.

I think we are all at a point where we are warmed up to the idea and concept behind social media, so let’s move forward now! I think it’s time to stop theorizing about it and start practicing. “Practice and preach, don’t Theorize and Teach” -Anonymous. We know what we like, and what we don’t. We all have ideas that would improve the current realm of social media, sooo… GO! If it’s truly social media that we’re talking about, there should be nothing preventing us from changing the way that this beast grows and flourishes. WE are the body, we belong to it, and we make up the very cells that cause it to exist. It is time to take ownership and make something wonderful. -kenny

Author: Kenny Hyder

Marketing consultant Kenny Hyder has been building brands and growing businesses online since 2004. From local businesses to Fortune 500s, Kenny has helped many companies with their SEO, ORM, and social media strategies. Kenny is also a speaker at some of the largest internet marketing conferences including: Pubcon, SMX, Blogworld and DMA.