HYDER MEDIA · PLAYBOOK · v1.0

The Modern AI-Discoverable
SaaS Launch Playbook

Every optimization, defensive pattern, and launch tactic for shipping a SaaS that ranks on Google AI Overview, gets cited by Perplexity, and shows up in Claude's answers. Documented from real production code.

Get the playbook — $79 Get the free intro

7-day refund · Updated every quarter · 100+ pages, 12 named patterns

THE PROBLEM

Your product is invisible to the AI search engines that now answer a growing share of queries.

Three years ago, "discoverability" meant Google. You optimized for blue links, you waited for rankings to compound, you eventually got traffic.

That world is gone. Your traffic now splits across:

  • Google AI Overviews — pulls a different signal than blue-link search, lives or dies by structured data
  • Perplexity, ChatGPT search, Claude — cite sources visibly, have completely different ranking logic
  • Vertical AI tools — every domain agent is using OpenAPI tool-calling against APIs that aren't yours
  • Bing, Yandex, Naver — IndexNow lives here, and most builders skip the 30-second setup

Each surface consumes a different signal. Optimizing for one and ignoring the rest is the new "ranks on page 2."

WHAT'S IN THE PLAYBOOK

Pre-flight setup + 5 optimization layers + 12 defensive patterns from real shipped code.

§0 — PRE-FLIGHT
Foundation accounts most playbooks skip
Domain + DNS + DB + Stripe + Resend + GA4 + Search Console + Bing WMT + SPF/DKIM/DMARC. The boring infra that determines whether anything else compounds.
§3 — LAYER 1
Entity identity
Wikidata entity creation, llms.txt for AI grounding, sitewide JSON-LD WebApplication schema. The deepest signal LLMs use to decide whether to cite you.
§4 — LAYER 2
Search & answer engines
Per-page schemas, OpenAPI 3.1 for LLM tool calling, sitemap + IndexNow strategy, slug uniqueness rules. The bridge between traditional SEO and modern AI search.
§5 — LAYER 3
Compliance & security
Production CSP for Stripe + GA4 + Supabase with every gotcha annotated. All 9 security headers. RLS defaults. The env-var hygiene that prevents the "Connection error, retried 2 times" bug.
§6 — LAYER 4
Conversion & analytics
GA4 event firing without the gtag race condition. Stripe success URL pattern to avoid webhook timing bugs. Error handling that surfaces causes via URL.
§7 — LAYER 5
Distribution
Ranked launch channels by ROI per minute. X / LinkedIn / Bluesky / Show HN / Reddit / journalist outreach / paid wire. With pre-written templates.
§8 — PATTERNS
12 named defensive bugs
The Stripe newline bug. The 308 cache-poisoning trap. The gtag race condition. The webhook race condition. The slug collision 404. Everything that's cost real launches real hours, organized by symptom.
§9 — CHECKLISTS
Day-by-day workflow
Pre-launch checklist (day -7 / -5 / -3 / -1 / 0). Weekly health checks. Recovery playbook for the most common production bugs.

CHOOSE YOUR PATH

Three ways to get what you need.

One playbook, three buyer intents. Free if you're curious, $79 if you're building, $2,500+ if you want it done for you.

FREE INTRO
$0
Instant download
  • 5-page condensed playbook PDF
  • The 5-layer model framework
  • Three named defensive patterns
  • Email-gated; no spam, unsubscribe anytime
Get the intro
Most popular
FULL PLAYBOOK
$79
One-time · lifetime use within one org
  • Complete 100+ page playbook (PDF + HTML + source markdown)
  • All templates: llms.txt, JSON-LD generator, reference CSP, journalist pitches, Wikidata QuickStatements
  • Production code snippets ready to paste
  • The Claude skill (apply to any project via /saas-launch-playbook)
  • Pre-launch + weekly + recovery checklists
  • 12 months of free updates
  • 7-day money-back guarantee
Buy now — $79
DONE-FOR-YOU
$2,500+
2-week engagement · solo to enterprise
  • I apply the playbook to your project directly
  • 90-min kickoff + async work + 60-min handoff
  • Wikidata + JSON-LD + OpenAPI shipped
  • Security headers + RLS audit
  • GA4 events + conversion tracking wired
  • Launch kit prepped + 5 journalist pitches
Book a fit call

FREE INTRO

5 pages. Three patterns. 10 minutes to read.

The condensed version of the playbook. The 5-layer model + three of the most-painful named bugs (the Stripe newline, the gtag race, the slug collision 404). Enough to tell you if the full $79 playbook is for you.

Unsubscribe any time. We email when the playbook updates — typically 1-2x per quarter, not more.

FAQ

Questions you might have.

Is this just AI SEO?
No. It's a complete pre-launch + launch playbook covering Wikidata entity grounding, security headers, RLS, conversion event tracking, defensive engineering patterns, and distribution. AI discoverability is one layer of five.
Do I need to be on Next.js or Vercel?
No. The patterns are vendor-agnostic. Code examples are in TypeScript (most universal) but the principles apply to any modern stack. CSP, JSON-LD, Wikidata, RLS — none of these depend on the framework.
Will this work for my specific industry?
Yes — the patterns are stack-agnostic and industry-agnostic. You'll customize the specific entities + Wikidata claims to match your domain, but the structural recipe is the same whether you're building B2B SaaS, ecommerce, fintech, or anything else web-facing.
How is this different from random AI SEO courses?
Most AI SEO content is theoretical or focused on content marketing. This is a production engineering playbook with named defensive patterns ("the Stripe newline bug", "the gtag race condition") from real shipped code. The patterns are organized by symptom so you can find the fix while debugging.
Do you offer refunds?
Yes — 7-day money-back guarantee, no questions asked. Forward your Lemon Squeezy receipt to kenny@hyder.me and the refund processes within 24h.
Can I share with my team?
The license is for use within one organization (your company / startup). Larger team licenses available — email kenny@hyder.me with the headcount and we'll send a fair price.
What's the update cadence?
Updates ship quarterly. Defensive patterns are added when I encounter new production bugs worth documenting. All updates are free for 12 months from purchase; after that, v2 ships at a 50% upgrade discount for prior buyers.

WHO WROTE THIS

Kenny Hyder · Hyder Media

Kenny Hyder
Kenny Hyder

Performance marketing consultant since 2009. Hyder Media has shipped landing pages, ad funnels, dashboards, and SaaS products across finance, ecommerce, B2B SaaS, fitness, automotive, and education verticals.

This playbook is documented from real production code shipped in the last 12 months — not theoretical SEO advice. If you want me to apply it to your project directly, that's an engagement I do — see Done-for-you launches.

kenny@hyder.me · @kennyhyder · hyder.me

Ready when you are.

Buy the playbook — $79 Or get the free intro