HYDER MEDIA

Advanced UTM
Parameter Builder

Advanced UTM Parameter Builder

Build comprehensive tracking URLs with platform-specific dynamic parameters. Each platform uses different syntax and parameters - this tool automatically generates the correct format for Google Ads (ValueTrack), Facebook/Meta (double curly braces), TikTok (double underscores), Bing/Microsoft (similar to ValueTrack), and LinkedIn (URL-encoded).

Base Configuration

Standard UTM Parameters

Google Ads ValueTrack Parameters

Note: Google Ads uses ValueTrack parameters with single curly braces like {campaignid}. The {lpurl} parameter must be included in tracking templates to insert the final URL.
Campaign & Ad Group
Keywords & Matching
Location & Device
Network & Placement
Creative & Tracking
Conditional Parameters (IF functions)

Facebook/Meta Ads Dynamic Parameters

Note: Facebook uses double curly braces like {{campaign.name}}. Parameters use the original names at time of publication - renaming after launch won't update the parameter value.
Campaign Structure
Placement & Platform

TikTok Ads Tracking Parameters

Note: TikTok uses double underscores at the beginning and end like __CAMPAIGN_NAME__. TikTok automatically appends ttclid for click tracking.
Campaign & Ad Group
Placement & Keywords

Bing/Microsoft Ads Parameters

Note: Bing uses parameters similar to Google with curly braces like {CampaignId}. Note the capitalization - Bing uses PascalCase for most parameters.
Campaign & Ad Group
Keywords & Search
Device & Network
Tracking & Location
Conditional Parameters

LinkedIn Ads Dynamic Parameters

Note: LinkedIn now supports dynamic parameters using double curly braces in most cases. The platform also supports URL-encoded format for backward compatibility.
Campaign Structure
Creative & Account

Generated URLs